Exploring eCommerce Travel Data

In this notebook, we will analyze an eCommerce dataset. Each row of data contains information about someone that visited the website and may or may not have spent some money on the selection of travel packages that this website hosts. Suppose we are a marketing agency and we are tasked with identifying cohorts of users to incentivize to visit the site again.

Smart Mapping - key drivers of 'Amount Spent'

Lets use VIP's Smart Mapping routine to identify the key drivers of users who spent money on the website.